Show that your business values its customers and is willing to give a little extra to keep their business. This is easily accomplished by including a gift with certain purchases or services. People love free items. It will make them feel happy and that will make them much more likely to continue doing business with your company in the future.
It’s all about getting your name and logo out where people will see them…and see them again…and again, until your brand and logo is like a household word. The red and white Coca-Cola logo is recognized around the world, because they put it on everything: cans, bottles, & boxes, shirts & jackets, trucks, billboards, bandanas, toys, store windows, key chains, note pads, ink pens, and just about everything imaginable.
If you are a small company, perhaps you don’t have to go that far, but you should make sure that your team displays your name and logo as often as possible. Brand you team with Shirts showing your logo. Don’t use generic business forms, when you have the opportunity to use forms showing your name and logo. You don’t have to say a word. You don’t even have to be there. Just make sure your products are speaking for you.
Select the right promotional products to meet your needs. Don’t just throw some money in the barrel, or shotgun your dollars to find a one-size-fits-all product. You can maximize your results by targeting your dollars toward your goals. Rely upon your promotional products experts to help you sort through products and select the right ones to meet your goals.
First ask yourself, “WHAT do I want to accomplish?” Be specific about what you want to do. Is it to…
Say thanks to good customers?
Publicize an upcoming event?
Keep your name in front of clients or potential clients?
Motivate your employees?
Then think about WHO your target is for this mission. It could be…
High level executives; or
The gatekeepers at big companies; or
Small business owners; or
Local teenagers; or
Parents of school children; or
The general public; or
Now consider what products might be used again and again by members of the group you are targeting. For example, someone that sits at a desk most of the day might find a paperweight or desk clock useful,
Don’t Forget the Kids!
Building a relationship with the entire family is important for business. Studies show that children as young as three have strong brand recognition. Building a rapport with kids can create life long relationships and brand loyalty. One report stated that children are not only great purchasers but also exhibit great influence on their parents purchase decisions. Children’s influence on the market is estimated to be around $1.88 trillion.
For years Delta Air Lines gave out “tiny fliers” to their younger passengers. This tiny pin featuring wings and the Delta logo influenced their parents decision to use that airline, and as adults these children accumulated frequent flyer miles with that company. Remembering the children with something as small as a pin, a packet of crayons, or a balloon can influence repeat business.
Larger items, like cool decorative pens, can become a part of a child’s toy box. Kids will take an item like this with them to places like show and tell at school. Giving a child their favorite item can inspire a lifelong love for your company and show the parents that you care.
A kid’s kit with your brand name imprinted on it can be of fun for children and something they show their friends. This can create additional traffic to your business as children encourage their friends to get their own.
This Valentine’s Day don’t forget to show your clients how much you appreciate them. Send them something with a personal touch. A small boutique in Atlanta started sending hand written thank you notes to its customers last year. The notes were personal, sighting the items the clients bought and wishing them happiness with their purchase. The hand written notes took more time and effort than an email, however they created a personal relationship between the sales clerk and the customer. This year that small boutique has grown enormously because of their loyal customer following.
You build a relationship with your clients by letting them know that you appreciate them. Add notes to the card about referencing things you have talked about with your clients or details that let them know that you are thinking about them specifically while you are writing the card. Make them feel like they are not just part of an assembly line. They will remember the sentiment and come back for business.
In addition to sending a note, send a great promotional item to your client with a touch of Valentines Day spirit, like a teddy bear or a heart shaped key chain. Pick something that lets your clients know that you are thinking of them and appreciate them. Another wonderful idea is if you know something that your client might find useful or something they might need. Clients are more likely to come back if you send them a promotional item.
In today’s connected society, people may feel that calendars no longer have a relevant place as a marketing tool. Yet, according to PPAI Research, “79% of homes and 78% of businesses still have a printed calendar.”
Many businesses are gaining an edge by veering slightly away from the classic desk or wall calendar and moving towards distribution of unique calendars that make a truly memorable impression. For example, schools or nonprofits can sell magnetic chalkboard style calendars for a fundraiser or businesses can offer the promotional item to clients as incentive gifts. Either way, your company’s logo will be prominently displayed on refrigerators everywhere, providing your organization visual brand recognition multiple times a day.
If catching the attention of young professionals is a goal then building block calendars are perfect. The magnetic blocks engage people in more than one way, are FUN!, perfect icebreakers, and will help your company “stack up” the business.
The Promotional Times Newsletter will be delivered to your client’s in box each
month with tips and ideas on how to grow their businesses by using promotional products. Additionally, you will have access to an online account so you can track the results of your email campaign, this will allow you to reach out to your clients and will allow you to inform, educate and motivate them.
Call Today, 800.575.8050 and Get Started Today!